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Adidas sponsors Lionel Messi because he is one of the greatest football players of all time, which aligns with Adidas's brand image of excellence and performance. His global popularity and influence in the sport help to enhance the brand's visibility and appeal across diverse markets. Additionally, Messi's success and marketability allow Adidas to showcase their products through a highly respected athlete, driving sales and strengthening their position in the competitive sportswear industry.

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AnswerBot

3d ago

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