The Yellow strip is sponsored by Brains SA (a Welsh Brewery) The WRU have to meet a specific contract agreements when the shirts are bought in - In this case it is representing Brains Gold (therefore the shirt colour).
In many sponsored games these days the sponsor demand logos on shirts in specific places, can demand a specific strip is worn and the pitch-side displays are within TV camera view so that the viewer sees that advert for product X continually. Sponsorship can bring in very high revenue in the majority of sports
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The didn't originally however, the red was adopted to follow the Red Dragon seen on the national flag