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Notably, ESPN NFL 2K5 was the first in the 2Kseries priced at $19.99 the day it shipped. The competitive pricing eventually led EA Sports to reduce Madden 2005's price to a mere $29.95, a 40 percent reduction of the series usual rate at the time of $49.99. Following 2005 editions of both games, EA Sports acquired an exclusive rights agreement with the NFL and Player's Association to be the sole creator of NFL Video Games. The deal terminated 2K Sports production of any further NFL games. The ensuing season, Madden 2006, saw pricing returned to the $49.99 MSRP.

In December 2010, A U.S. district court judge certified a class action anti-trust lawsuit against Electronic Arts for anticompetitive practices to proceed[1]. Pending the outcome of the suit, 2K Sports could be granted NFL rights again which would permit the series to continue.

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