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He didn't come up with it. Nike had been trying to create a Basketball shoe in the 1980s and needed someone to be the face of a brand and it happened to be him. He was also very good in college and all throughout his NBA rookie season.

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14y ago
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14y ago

Nike offered him money as a rookie so that helped but at first he didn't want to wear the Nike Air Jordan 1 because it was to colorful and he thought it was a clown shoe.

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11y ago

No, he gets professional Nike designers to do it, most notably Tinker Hatfield

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15y ago

doctor phelps

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12y ago

bc they fresh

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15y ago

money

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Q: Why did Michael Jordan choose start his shoe business?
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