Why are the Dallas Cowboys cheerleaders so pouplar?

Answer 1

Sex Appeal.

Pretty scantily clad girls jumping around at a football game.

1970s

In the early 1970s, Cowboys manager Tex Schramm decided to change their image to boost attendance. At first he simply tried hiring professional models, but that did not work due to their lack of athletic ability. He then knew that he needed professional dancers with stamina who would be able to perform through an entire game. He worked with local choreographer Texie Waterman, who was charged with auditioning and training an entirely new and unique squad which would combine an attractive appearance, athletic ability, and talent as performers.[citation needed]

This group, The Dallas Cowboys Cheerleaders, first appeared on the sidelines during the 1972-1973 NFL season.[citation needed]

Even greater national attention came in 1978 when the squad was on two network TV specials, NBC Rock-n-Roll Sports Classicand The Osmond Brothers Special on ABC. In 1978, they had their own hour-long special to launch the season for Monday Night Football.[citation needed]

On 14 January 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders (1979) aired. Starring Jane Seymour, it had a 48% share of the national television audience.[2][3]