Simply put, the Ravens are named both for Edgar Allan Poe's poem "The Raven" and the bird itself. Natural Ravens in the wild can show a combination of Black and Purple sheen to their feathers when viewed in sunlight; it is these colors where the primary colors of the Baltimore Ravens uniforms and overall color schemes come from.
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The colour makes it easier for them to live in there environment. It's not nearly quite as technical as you may think.