That would be the Dallas Cowboys. The original Cheerleading squad started back in 1960, then called the CowBelles & Beaux due to having female and male high school students in the squad. In 1969, the name was changed to the Dallas Cowboys Cheerleaders after it became an all-female squad. in 1972, the squad's age requirement was raised to women over 18 years old, and the uniforms were redesigned to the basics of what you see today. This new-look squad first appeared in 1972, and has been a staple ever since.
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The Baltimore Colts (now the Indianapolis Colts) was the first NFL team to have an organized cheer-leading squad.