Prudential sponsored the 1983 world cup and that is why it is also reffered to as Prudential Cup.
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Prudential Assurance company sponsored the 1st cricket world cup held in 1975.
The 1987 Cricket World Cup was sponsored by Reliance and was officially known as Reliance Cup.
The 1992 Cricket World Cup was sponsored by Benson and Hedges and was officially known as the Benson & Hedges World Cup.