At half-time, of course. Each quarter lasts 15 minutes so, in theory, half-time would be 30 minutes into the game. However, since the clock stops frequently in football (when a time-out is called, with an incomplete pass, when the runner goes out of bounds, etc...) a quarter can often last 30-45 minutes or more. So, it would be a safe bet to say that half-time during Super Bowl 43 will begin about an hour or so after the game starts. Since the game starts at 3pm Pacific Time, one might assume that half-time will start no sooner than 4pm Pacific Time, but chances are the official kick-off won't begin until about 3:20pm Pacific Time. Given all of these factors, it is impossible to give an actual time. In a perfect world scenario where kick-off begins immediately at 3pm Pacific Time and the clock never stops, half-time could conceivably begin at 3:30pm Pacific Time. However, given a more likely scenario, it will be more likely to start around 4:30pm Pacific Time, give or take 30 minutes. So, if you are really looking forward to half-time and do not plan on watching the game, you should tune in around 3:45pm to see what kind of progress has been made.
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