The 1937 issue of Who's Who in baseball with the cover picturing Lou Gehrig has a book value of about $70.00 in excellent condition. Issues in mint condition or in less than excellent condition will sell higher or lower accordingly. Condition is important. Common flaws include staining, foxing (yellowing), fading color, stains, creases, rips, loose pages, cracked binding, writing on the cover and mailing labels.
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