There is not enough statistical data to answer this question properly and without the adequate amount of information (via poll or survey data), any answer would simply be opinion based and not a substantial answer.
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Well if your a football fan it would be Lionel Messi but if you into music and pop it would be Rihanna. For me its Rihanna
Eminem,only because he is considerably more mainstream than Lionel Messi. Eminem has more recognition.
Lionel Messi is obviously the most famous. He is the best football player ever known and we all know he costs over 1 million pounds!