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"More Famous" is too idiomatic to provide an adequate answer without poll data from various areas & age groups, perhaps even from different socio economic groups.
Without any data of this sort there is no way to really determine which person is more widely known to the general populace therefore any answer would really be speculation, opinion and/or conjecture from the individual who answered.
You can't really say who's "more famous" as famous is a term relative to what media that character is from. Mario is known world-wide as one of the most recognizable figures in Video Games. I'm assuming by Woody you mean the cowboy from toy story. He and buzz are the most famous characters in those movies, but there had only been three of them. Mario has had dozens of games over many years, and that's way more than three. So if you had to say who is "more famous", it'd be Mario.
WAYNE ROONEY IS more famous
Batman is more famous than Wayne Rooney.
Spider-Man as a fictional character is more famous than Wayne Rooney.
Joker
Ghandi.
wayne roony
Wayne Rooney, the other one isnt real :)
mario
Darth Vader
Bart Simpson
There are actually two famous people named Spock, there is Mr. Spock from Star Trek, and Dr. Spock, who wrote a well known book about the care of babies. Both of them are more famous than Wayne Rooney.
Wayne Rooney