Weather is normally a large factor. The political situation might be a factor, for example if there had been a terrorist attack at a soccer match nearby recently, people might be afraid to go to other matches. Fans might boycott matches to prove a point to their team or to their local Football Federation. If a match is held during the working week in the middle of the day many people would not come. Those are just a few of the many possible variables.
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Some variables that can affect game attendance:
There are a number of variables that affect attendance at a football game. Some of them include weather, teams playing as well the stage of the competition among others.