Kickoff can occur anytime from 6:18 p.m. officially, but will probably occur a little after 6:30 p.m. Eastern Standard Time based on previous years.
CBS, which is broadcasting the game, states a 6:18 p.m. starting time on their site, with a "kickoff show" from 6-6:25 p.m. The Super Bowl 2010 hosting committee's website has a countdown clock counting down to 6:30 p.m.
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Super Bowl 2010 kickoff will probably occur a little after 6:30 p.m., Eastern Standard Time.
In previous years, various sites listed various start times, usually down to the specific minute. For Super Bowl 42, FOX (which was broadcasting the game) announced kickoff for 6:17, the NFL said 6:18, and the site hosting the Super Bowl said 6:30. Actual kickoff was 6:32.
So if you'd like to catch the National Anthem some of the pre-game hype, turn on your TVs by 6. But don't expect the game to actually start before 6:30.
United States times by region:
6:30 p.m. Eastern
5:30 p.m. Central
4:30 p.m. Mountain
3:30 p.m. Pacific
Quick additional tidbits for Super Bowl 2010:
Super Bowl Time (Kickoff) was estimated as 6:30 PM Eastern Standard Time on February 7, 2010. The actual time was 6:28 PM.
United States times by region:
6:30 p.m. Eastern
5:30 p.m. Central
4:30 p.m. Mountain
3:30 p.m. Pacific