The Sugar Bowl has obtained its name for a couple of different reasons. The main reason refers to the fact that the site where the game is currently played is where etienne de Bore first began raising sugar cane, in New Orleans, Louisiana.
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history and geography are the real reasons New Orleans's premier College Football game is called the Sugar Bowl. The game's original stadium was built on land where Étienne de Boré became the first person in La Louisiane to crystallize sugar into granules