What is the significance of broadcasting the Super Bowl internationally?

Answer 1

Broadcasting the Super Bowl internationally significantly expands its audience, allowing millions of viewers worldwide to engage with American culture and sports. This global reach enhances the NFL's brand, boosts merchandise sales, and increases advertising revenue. Furthermore, it fosters a sense of community among international fans, uniting them in a shared experience, which can promote the growth of American football outside the United States. Overall, it plays a crucial role in the NFL's efforts to become a truly global sport.