A radio executive named George Richards bought the Spartans (Lions before they were called the Lions), moved to Detroit and decided to be called the Lions because the Lions are the kings of the jungle and George Richards wanted the Detroit Lions to be the king of the NFL.
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From the NFL Hall of Fame:
The Lions name was chosen by George A. Richards, the Detroit radio executive who purchased the Portsmouth Spartans and moved the team to Detroit in 1934. "The lion is monarch of the jungle," a team spokesperson said, "and we hope to be the monarch of the league."
George Richards (owner/radio executive) renamed the team the Lions, as a nod to the Detroit Tigers. He also said that the lion was the monarch of the jungle, and he intended for his team to be the monarch of the NFL.
A radio executive named George Richards bought the Spartans (Lions before they were called the Lions), moved to Detroit and decided to be called the Lions because the Lions are the kings of the jungle and George Richards wanted the Detroit Lions to be the king of the NFL.