To present the National Football League and its teams at a level that attracts the broadest audience and makes NFL football the best sports entertainment in the world. To achieve our mission, we will constantly challenge ourselves to improve and be guided by these values: integrity, performance and team work, tradition and innovation, diversity and learning.
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To challenge National Football League players to be lifelong learners while pursuing continuous improvement in family relations, social interactions, personal growth and career development during and beyond their careers as NFL players.
The current mission statement of the National Hockey League is two pages long and was written by an advertising agency. It focuses on the legends of the sport, and the impacts they have had on the current NHL players.