The stickers on the helmets stand for something good that the player has done, such as a good play or a good sack, or a nice show of leadership. The more stickers a player has the better the player.
Some schools, such as Georgia, give white bones for athletic plays and black bone for academic achievements.
Ohio State players get buckeye leaf stickers for making great plays, starting on the back of the left side. Some players do so much on the field they have stickers on the right side of their helmets.
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The stickers are given to the players who have a good block, score a touchdown, have an interception, etc. But the players only get them if the team wins the game.
Buckeye stickers are not cannabis leaves; they are Ohio buckeye tree (Aesculus glabra) leaves. The stickers are given for big plays and for consistency on the field.
As far as I know the decals represent set players accomplishments to date.
example a running back may get a decal for rushing a certain amount of yards
a linebacker may get some for obtaining x amount of tackles etc
each position is different as is each schools milestone for earning the decals
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For FSU the tomahawks with feathers are for academic excellence the tomahawk with out feathers is for major/ important plays on the field
The stickers on the football helmet represent the club emblems. Each club or team has a specific symbol that sets them apart from other teams.
The small stickers are award stickers given out to individual players who do good things. In Stanford's case, an axe, which symbolizes the trophy given to the winner of the Cal/Stanford game.
They are axes signifying the big game axe that is awarded to winner of the big game between Stanford and Cal