The all-time collegiate attendance record of 123,000 plus was established Nov. 26, 1927 as Notre Dame beat Southern Cal 7-6.
source: http://www.chicagobears.com/tradition/sf_timeline.asp
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"I don't know if it is the highest in the country but the Texas stadium had 101,297 against Texas tech this year, that was the most people to attend a sporting event in Texas."
This isn't even close to the single game record. Michigan Stadium, home of the University of Michigan Wolverines, holds the record for single-game attendance at a college stadium for a college game at 114,804 in the first night game ever played at "The Big House" (Michigan Stadium) against Notre Dame on September 10, 2011.
Also, Notre Dame set a single-game attendance record of 120,000+ in the 1920's at Soldier Field in Chicago, however, the number is unverified and therefore not held as "official".
Nearly 39,000 students attended Texas A&M-Lamar on Saturday September 6, 2014 at the renovated Kyle Field.