Super Bowl tickets for the general public are not readily available. I think I read on average 60,000 seat stadium 4,000 tickets would go to the general public. Of course they sell out in a nano-second. As such, you most likely have to buy from the secondary market Do a bit of research... don't ever pay hefty hidden fees.
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Depending on the Bowl game as to the price of the tickets. One could get the tickets from whatever stadium the bowl game is being played at. However, some people use brokers to get their tickets.