The Browns do not really have a logo. Their helmets are orange and do not contain a logo. There is a logo for the fan inspired 'Dawg Pound' and a mascot named 'Brownie Elf'. Click on the 'Browns Mascot/Dawg Pound' link on this page to see pictures of them.
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The current Cleveland Browns logo is effectively the same one that has be in place since 1970, a simple orange helmet similar to the one worn by the actual players. Redesigns in 1986, 1992, and 2006 altered the helmet only slightly to update the face guard.
In 1945, boxer Joe Louis a.k.a. the Brown Bomber, was in his prime. The Cleveland Browns voted to adopt a shortened version of his nickname in order to associate the team with winning.