The number 90 is used a lot in soccer related things because there are 90 minutes in a standard soccer game not including extra time. For instance Nike's Total 90 boots are called this because they are meant to help you get through the total 90 minutes.
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The number 90 refers to the famous Nike brand "Total 90" It also refers to where the the four corners in a goal.
It is a type of a cleat made by Nike and they are called Total 90 in the sense that you play a total of 90 minutes in a soccer game.
the 90 is 90 minutes, two 45 minute halves have been played; the 2 is the stoppage time, in that case 2 minutes (though that number can vary, the 90 can not)