Most NFL players use Riddell.
Most NFL players do not use Riddell helmets...60% of the NFL wear a model of Schutt helmet, however you will never see the name Schutt on the field as Riddell has rights to onfield name placement.
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Riddell has the exclusive rights to the NFL but 30% and growing are switching to Schutt helmets. The Ion4 and the Air XP are the best models. Players have to cover all Schutt emblems because of the Riddell contract and will have to do so until at least 2014 when that contract expires.
There is no office brand for ncca as a whole. Most of that is decied be the individual schools.
A number of companies manufacture player helmets, Bauer, Easton, CCM, Reebok, etc.