Super Bowl - while NFL executvies claim it is watched by over 1 Billion people worldwide, it has been researched and shown that 93 million people watched the game in 2005. 98%of this audience was in the United States.
World Cup - the most widely viewed and followed sporting event in the world. This has to do with its worldwide appeal and the fact that it only comes around every four years. 1.1 billion watch the final game.
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