Nine windows creativity technique offers a practical framework to consider a range of future opportunitiesby Khalid Ahmed
One of the challenges we face in creative problem solving is mentally getting out of our own way. We tend to be so trapped in our unique perspective that it limits our ability to see other possibilities. What's needed is a structured way to look at our challenge or opportunity through different "lenses." The creative problem-solving technique called "Nine Windows," described in the excellent book, The Innovator's Toolkit by David Silverstein, Philip Samuel and Neil de Carlo, does just that, by enabling you to look at innovation opportunities across the dimensions of time (past, present, future) and space (supersystem, system, subsystem). In other words, it gives you a set of tools that you can use to consider your opportunity by breaking it into smaller pieces as well as considering the larger context into which it fits. Here's how it works:
Step 1 - Prepare a nine windows gridOn a blank sheet of paper or flipchart, draw nine boxes arranged in a 3 x 3 matrix. Label the bottom row of boxes (from left to right) past, present and future. Label the far left boxes (from top to bottom) supersystem, system, subsystem (see the illustration above right for an example). Step 2 - Fill in the center boxIn the center box, put a brief description or picture related to the innovation opportunity or challenge. Step 3 - Identify the supersystem and subsystemIn the present dimension, the middle column, fill in the supersystem and subsystem boxes above and below the center box. The supersystem relates to how the system or object interacts with the surrounding environment. To complete this box, ask, "What larger system encompasses the system or object?" The subsystem breaks the present system or object down into the components and characteristics that constitute it. To complete this box, ask, "What makes up the object in its present form?" Step 4 - Determine the past and futureNow fill in the past and future boxes to the left and right of the center box. Don't limit yourself to just the immediate past or future. Instead, experiment with defining this temporal dimension in more than one way by asking questions such as these:This technique is excerpted from The Innovator's Tookit by David Silverstein, Philip Samuel and Neil de Carlo with the permission of Breakthrough Management Group International.
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