The "Green Bay Packers" is a nonprofit corporation whose board of directors elects a president to run the team. The revenues go to the notprofit corporation. The revenue, primarily, is put into a "team savings fund" so to speak... some of it is just put back into the team for various activities, resources that are needed, etc... but most of it is saved. Player and personnel salaries, building and grounds maintenance, marketing ... basically, the same things other teams do with their revenue. The only difference is that there is no single owner to be enriched from the team's success. Since the Packers are a nonprofit organization, a portion of the surplus is put into holding for future team needs, but a lot of it goes to the Green Bay Packers Foundation, a charitable and philanthropic organization.
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