Super Bowls are once-a-year events. They are an excellent treat, especially if their favourite team is playing or if they are a major fan of the sport.
Give them the options of behaving well and being allowed to stay up to watch, or of having to wait until the next day to see the recording; chances are, they won't want to be the only person that didn't watch it and not be able to join in the conversations about it next day.
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