It depends on what you mean by "prestigious." If you want to talk only national titles then UCLA would have to be #1. Or most wins then Kentucky would be #1. If you're talking about history, tradition, and consistent success for over a century then Kansas would be #1.
Considering all of the above, here is a rough and very debatable list of the most prestigious College Basketball programs:
1. Kentucky (7 titles, winningest program, Adolph Rupp)
2. Kansas (3 titles, James Naismith, Phog Allen, Wilt Chamberlain)
3. North Carolina (5 titles, Michael Jordan, Dean Smith)
4. UCLA (11 titles, John Wooden)
5. Indiana (5 titles, Bob Knight, Isaiah Thomas)
6. Duke (3 titles, Coach K)
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