The Buckeye leaf stickers are earned by players for their play on the field every time their team wins a game. They start out with clean helmets at the beginning of the season and the more stickers you see on a helmet, the more that player has played during a winning game.
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It's not marijuana, if that's what you're thinking. It's a buckeye leaf. From the buckeye tree. The buckeye tree native to Ohio.
The buckeye is Ohio's state tree. Some say that buckeyes are worthless nuts. OSU probably disagrees, though.