The most expensive football shirt sold at auction is the recorded £157,750 paid in 2002 for the shirt worn by Pele in Brazil's 1970 World Cup triumph. Apart from this in 2000 the the No.10 shirt worn by Sir Geoff Hurst in the 1966 World Cup final was sold to a private collector for £91,750 and was subsequently sold again to an unnamed West Ham fan. In 2008 the shirt was bought by a group of foreign investors for an undisclosed sum and insurance was taken out for £1m then in 2010 it was put up for sale with a guide price of £2.3m, more than 25 times the amount the Hurst received when he sold it a decade ago.
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