UEFA Champions League final is the most watched annual sporting event in the world. The World Cup occurs every four years and is the most watched sporting event in the world.
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The most watched college sport in the US is football, and then in second most watched is Basketball, and third is Lacrosse.
No, the Super Bowl is the most watched sporting event in America. If you're speaking on international terms, it's the FIFA World Cup.
FIFA world cup is the most watched tournament worldwide, and I think Uefa champions league too.