How will AR and VR impact marketing?

Answer 1

Brands are looking for new venues, platforms and technologies to reach new customers. VR being a new technology with highly engaged audiences, it is a no brainer for advertisers.

VR might become the greatest platform for marketing, for the fact that you can precisely track where people look, for how long, how they engage with content and much more in the near future(with touch, smell technology). Imagine, if you can use audio, visual, touch and smell as part of your marketing “experience” in VR/AR. Exiting times ahead for developers and marketers!