Before Cowboys fans can pay $340 per game for a club seat in the new stadium, they must fork over anywhere from $16,000 to $150,000 for a "personal seat license," which guarantees the right to buy season tickets for 30 years. By September 2008, the Cowboys' club seat PSLs had already generated at least $120 million.
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The Patriots ticket averages $130.70 per game. Gillette Stadium holds 65,878 people.
$130.70 * 65,878 = $8,610,254.60 per game, gross.
This does not include revenue generated by concessions, parking and souvenirs, programs, etc.