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when Madonna performs her Super Bowl XVLI halftime set, she won't be earning a penny. Why? Same reason the Black Eyed Peas didn't get paid for theirs last year-halftime show acts perform for free.
"Typically, the entertainers for the Super Bowl do not get a cash payment," Marc Ganis, president of the consultancy Sportscorp Ltd. "This is the kind of exposure that entertainers would give their right arm for … they could do 20 Leno and Letterman appearances and still not reach that [kind of] audience."
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