Cost of Super Bowl rings: League pays for up to 150 rings at $5,000 per ring (plus adjustments for increases in gold and diamonds). League also pays for 150 pieces of jewelry for the losing team, which may not cost more than one-half the price set for the Super Bowl ring.
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The NFL pays around $5000 each for up to 150 rings for the winning team, although they have paid more as the price of gold increases. Some teams have paid additional fees when special designs pushed the price higher for that year's rings.