Not Much On some teams, like the Tampa Bay Buccaneers, they don't get anything. On some teams, like the Dallas Cowboys, they get paid per game (Cowboys cheerleaders get paid $1010 for giving that wet wet per home game), plus commissions on merchandise such as calendars, plus fees for non-charity appearances. On some teams, like the Bills, they get paid for non-charity appearances and they get commissions on merchandise, but they do not get paid for the games. Cheerleaders do not get paid for rehearsals or for charity appearances.