I was intrested in the economics of this also. After searching for a while, I found the answer.
"According to Charles Coplin, the National Football League's chief of halftime shows for four years"..they performers are paid..$0.00.
Basically the article said that the artists get such high exposure and a subsequent spike in album sales they do not need to offer direct compensation.
I would have thought they got something. Ithink they were safe with Petty not taking off any clothes. (thankfully!!!)
http://www.mydesert.com/apps/pbcs.dll/articleAID=/20080203/LIFESTYLES0103/802030327
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