The game itself is 60 minutes just like any game. However the commercials, halftime show, and frequent breaks to appease the advertisers, the superbowl takes up about 4 hours as opposed to a regular season game which takes up about 2 and a half.
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A football game, considering TV. breaks, timeouts, penalties, challenges, and other clock-stoppers, (assuming there is no overtime.) generally lasts from 2.5-3 hours.