The Super Bowl is now held in February due to a broadcasting phenomenon known as "Promotional Budget Anticipation Inflation Reward Complex Syndrome". PBAIRCS occurs when profits gained by the NFL and television broadcasters are so high that nothing can be done but to keep them high. The frenzy is caused when panicked advertisers don't want to miss out on the large numbers of drunken viewers created when a football season goes past the normal period. Since the advertisers will pay anything, the NFL and the networks are working to extend the season into late June.
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It was changed for Super Bowl 2002 because events of 9/11 delayed the schedule for one week.
The first Super Bowl played in the month of February was Super Bowl XXXVI between the New England Patriots and the St. Louis Rams. The Patriots won 20-17.
Super Bowl XLIV will be the 8th Super Bowl played in February. The first was Super Bowl XXXVI played February 3, 2002. Every Super Bowl since Super Bowl XXXVIII has been played in February.