Each conference champion gets 17.5% of the available tickets, the host team (for Super Bowl XLV, the Cowboys) gets 5%, each of the other 29 teams gets 1.2%, and the NFL keeps 25.2% for corporations, sponsors, charities, and the like.
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The majority of Super Bowl tickets about 75% are distributed to the NFL teams with each of the participating teams splitting approximately 35% of all Super Bowl tickets.