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Kobe Bryant is the official ambassador for After School All Stars, a national children's charity that provides after-school programs to 72,000 inner-city kids

Basketball star Kobe Bryant toured Asia, and was in China to launch a new charity initiative

One of the great curiosities in modern sports is the Chinese people's lavish affection for Kobe Bryant. During last year's Beijing Olympics, he was greeted with a rapturous reception and mobbed everywhere he went. He appears in commercials and on billboards, has a popular Web site and had a reality show on Chinese television. He sells more NBA jerseys there than Yao Ming.

In Los Angeles, the love affair will reach a new level. Not only is Mr. Bryant accepting an award from the Asia Society for his work as a "cultural ambassador," the ceremony will be attended by Liu Peng, China's "Minister of Sport" and a member of China's Communist Party Central Committee.

In an attempt to tap into the Chinese government's growing interest in promoting charity, Mr. Bryant is establishing the Kobe Bryant China Fund. The organization will partner with the Soong Ching Ling Foundation, a charity backed by the Chinese government, to raise money within China earmarked for education and health programs. Mr. Bryant's existing fund, the Kobe Bryant Family Foundation, will also work to strengthen ties between the two countries by teaching middle-school students in the U.S. about Chinese language and culture.

Kobe is making capitalist out of socialists!!

Kobe takes time to spend time with the make a wish foundation

Infusion(TM) Basketballs benefit Kobe Bryant's designated charities

Ruby James is teaming up with Kobe Bryant from the LA Lakers to raise money for a charity close to Ms James' heart, St. Jude Children's Research Hospital®

and on and on.....inspiring anyone to get off their butt and do a verb!!!

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15y ago

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Kobe Bryant has done nothing to help anyone. i don't know why he is important.

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13y ago
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