The city has to host an NFL team Their stadium must have at least 70,000 seats the avg temp in Jan must be at least 50 degrees, or the stadium must be domed there must be at least 24,500 hotel rooms within an hour of the stadium
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Cities want to host the Super Bowl, because it brings in people. When people come they spend money, and the whole economy is boosted in that city. It is also a great honor to host the Super Bowl as millions of people watch this event.
They submit bids, which ultimately are voted on by the owners of the National Football League.
At least with a huge market, and no past failures to the least.
Proven successful, strong football passion.
A consideration of 3/4 big sports should already be there.