It depends on the size of the school and it's football program, how big their funds are. It also depends on the player. A starter who's jersey receives a lot of wear and tear will need a new jersey, while a second string or bench player won't get much damage to their jersey.The big programs use new jerseys every game not only because they look clean and good, but because they sell and auction the jerseys for extra money or donate them to charity's for them to auction. In the past, equipment managers made repairs to jerseys by hand, but since most of the suppliers are Nike or Adidas and the jerseys are not made in the USA, its easier and cheaper to just replace the uniform.
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Well it depends if your a star or a rookie or a veteran. Lebron and Kobe wear new shoes every game for the whole year. But say you have a rookie like Jimmer Fredette you will have new shoes at your locker every 3 games or so. But say your an veteran that doesn't care how you look, every week or so just because they don't care about how they look. It just depends what type of player you are.