When the game was introduced to the Southern Hemesphere around 1840 The game was taken there by members of the armed forces, missionaries and well to do business people whop had played the game in Private school and thereafter university. The game became popular when small townships opened up and played against each other. The game in Australia is popular due to its physical nature, the spin off game of Australian rules and the weather conditions which compared to the northern hemisphere leads itself to more playable weeks due to the milder winter weather. Added to this is the excellent standards produced by their development academies
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Rugby league is by far dominant in Australia. Union is the fourth most popular code of football, after Rugby League, Australian Rules and Soccer.
In North America its towards the bottom. But in Europe its more popular, I would say that its at around 2 or 3.