Lambeau Field numbers seats starting with seat #1 on the far left of each row across to high numbers on far right. A helpful chart in Ticketmaster allows you to scroll over each seat and section at maximum zoom and see each seat and where it relates to the playing field.
Note: this answer is not always correct. I had the same question, because I was trying to buy an extra ticket, in a different section, that was near my regular seats. So I called the Packers ticket office. They told me that in Lambeau Field, seat no. 1 in a section is always closest to the 50 yard line. So whether it is right to left or left to right depends on which side of the 50 the particular section is on.
I discovered that my seats (16 & 17) in section 111 were aisle seats that faced the endzone in section 111. Seats with low numbers were located on the 5 yard line.
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