"Under Armour was founded in 1996 by Kevin Plank, a football player for Maryland. The basic concept created by Plank started as a simple t-shirt made using high tech fabrics. The high tech fabric that he chose had qualities that could wick sweat and other moisture through the fabric to the surface instead of absorbing it. He believed that if athletes could be dry and the moisture wicking ability could help regulate temperature they would perform better. That was his concept. He started the company using $20,000 of his own money, $40,000 from credit and a $250,000 Small Business Loan."
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