The definiton of a sport is: an activity with rules or customs engaged in competitively.
Some examples are Basketball, Baseball, softball, soccer, tennis, football, swimming, and any competitive activity.
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The more people into it i guess... and also how it is advertised. Football is a very popular sport and you see it advertised everywhere, where as a sport like Badminton or curling isn't so much advertised. so yeah really its how much its presented like on T.v, magazines or the newspaper.....hope that answered your question :)