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The mission statement for JD Sports is "To be UK's best-known sports fashion retailer. To provide customers with a huge range of products, a secure shopping experience, quality and services on huge ranges of men's, women's and kid's trainers and footwear that 80% exclusive to only JD."
Academy Sports+Outdoor's mission is comprised of three parts. The first is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service, and selling at everyday low prices. The second is to know our customers. Customers are our number one priority as we strive to be the retail destination they can trust. The third is to respect our associates by creating opportunities for personal growth and career advancement, while promoting teamwork in an enjoyable and rewarding work environment.
Each individual sporting goods store and each sporting goods retail chain will have their own mission statement. In general what makes a good mission statement is a goal that is bigger and more lofty than just moving merchandise out the door at a profit, expressed in way that seems achievable to employees and in a way that inspires and motivates them.
You can get examples of all the Mission Statements of the largest sporting goods stores in the U.S. from here...
http://retailindustry.about.com/od/frontlinemanagement/f/What-Are-Company-Mission-Statements-Largest-retail-sports-stores-chains-companies.htm
Lululemon's mission statement is particularly unique!
Sports Direct's mission statement is to sell sport clothing and equipment at low prices with the highest quality and customer service.
to own newcastle stadium rename it from st james park to the sports direct arena
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