Some examples of social issues in sports include things like racism in sport, ageism, use of performance enhansing drugs and testing for it, Immigration of players to play in our leagues, women vs men sports and the television broadcast time for it, anorexia or other eating disorders in sport and the integration of paralympics and disabled athletes into "normal" sporting events.
Just to name a few..
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this relates to not just developing sport but other areas within society. e.g. health, education. Helps promote wider aspects.